Vice-President, Marketing and Communications

Women’s College Hospital Foundation is located on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. 

For 140 years, Women's College Hospital (WCH) has been at the forefront of developing groundbreaking healthcare solutions that address the most pressing challenges of our healthcare system. As Canada's first hospital dedicated to women's health, WCH is committed to achieving healthcare equity by ensuring that everyone has access to high-quality, compassionate, and efficient care. Today, WCH is a global leader in revolutionizing healthcare for women and advancing health system solutions for all.  

The Women's College Hospital Foundation (WCHF) plays a crucial role in supporting WCH's excellence in research and healthcare. The Foundation engages donors and volunteers to elevate support for the hospital’s research, people and care. Its individual, foundation and corporate donors and sponsors are instrumental in enabling it to support the hospital’s mission today and into the future. WCHF’s donor family today includes over 39,000 individuals and is focused on raising funds for the life-changing work taking place at Women’s College Hospital, including groundbreaking new women’s health research, and clinical care that puts the unique needs of women and their families first, and innovations that create a stronger health system for everyone.  

It is within this context that Women's College Hospital Foundation welcomes applications and nominations for the appointment of its Vice-President, Marketing and Communications, commencing summer 2024, or soon after.  

Reporting to WCHF President & Chief Executive Officer, Leslie McCarley, the Vice-President, Marketing and Communications (“Vice-President”) is an integral member of the senior leadership team who is responsible for shaping WCHF’s overarching marketing and communications strategy, while supporting revenue generation at Women’s College Hospital Foundation. Overseeing a broad portfolio, the Vice-President leads marketing, communications, donor/development communications, corporate partner communications, digital and online strategy, media relations, events communications and donor stewardship. The Vice-President oversees all applications of the Foundation’s brand, including expression across all marketing channels, in donor-facing materials and events, and with the distinct purpose of elevating the profile of Women’s College Hospital in a strategic manner that inspires support from individuals, foundations and corporations. The Vice-President is responsible for the Marketing and Communications department’s budget development and management, and with its human resources, including setting of key performance indicators for a team of approximately 8 people. The Vice-President works across both the foundation and the hospital, creating collaborative, trusting and transparent relationships with WCHF’s Senior Leadership team and with the executive communications team of the Hospital. 

As the ideal candidate, you have held progressively senior leadership positions in the portfolios of marketing, communications and/or branding at similarly complex organizations. Experience from within the not-for-profit sector, with a strong focus on driving fundraising, is considered a strong asset. You are adept at crafting and implementing successful marketing strategies to reach a broad and highly diverse audience and have a depth of experience across all communications channels. Colleagues describe you as a key contributor who is innovative, inclusive and who fosters a team culture of customer service and teamwork. Your strategic mindset results in you being able to translate complex information into strategies to capitalize on your organization’s distinct brand. You are adept at building and maintaining strong relationships with agencies and partners, and with optimizing the use of owned, earned, and paid media channels to deliver desired results. You are media trained and are comfortable acting as the spokesperson for an organization. Experience with crisis communications is considered a strong asset, as is a working knowledge of freedom of information and protection of privacy legislation. Candidates must be strong supporters of equity, diversity and inclusion, with supporting decolonization and Indigenous ways of knowing, being and excellence, and with working with diverse communities with respect, sensitivity, creativity, innovation and cultural understanding. Candidates must hold a degree from a recognized Canadian University. 

Compensation - A salary of $185,000 – $195,000, commensurate with experience, and eligibility for merit pay. This is paired with a comprehensive group benefits and pension package through the Hospitals of Ontario Pension Plan (HOOPP).  

To learn more about this impactful leadership opportunity with Women’s College Hospital Foundation, please submit a comprehensive resume along with a cover letter in confidence to Jane Griffith (jane@griffithgroup.ca) and/or Robin Noftall (robin@griffithgroup.ca).

Diversity and inclusion are essential to WCHF, and it seeks to hire top talent from all backgrounds. WCHF encourages applications from Indigenous peoples, people with disabilities, members of sexual minority groups, members of racialized groups, women and any others who may contribute to the diversification of our Foundation community. Accommodation will be provided in all parts of the hiring process as required under our Access for People with Disabilities policy. Please advise Jane Griffith (jane@griffithgroup.ca) should you require any accommodation to participate in the recruitment and/or assessment processes.  

All qualified candidates are encouraged to apply; however, preference will be given to Canadian citizens and permanent residents.